Page 74 - Msingi Afrika Magazine Issue 24
P. 74
Tourism
TOUR
GUIDES
CREATE A DESTINATION’S IMAGE
Memory Phiri
t takes a lot of talent to large. Adroitly, guides are
conduct a worthy guided influential for they bend over
Itour for visitors. Meaning backwards in marketing our To be pessimistic for once,
to say, there is no room for destinations that is why we call if our guides fail to market
misgivings, instead, you need them our bonafide frontline our destinations then we are
to know your fingertips. representatives. marooned we will be going
nowhere as an industry. Acting
A destination’s image will be Tour guides call the shots as our mouthpieces and eye-
a long shot if we do not pay when it comes to word of openers they go on to sell
homage to our dedicated brand mouth and they often affect our products with aplomb.
ambassadors. Who in simpler repeat business, talk about that Distinguishing whether a
terms act as mediators more so positive upper hand. Due to the tour would be a natural or an
airing out views between tour kid glove reception that they adventurous one.
operators and tourists. would have received, tourists
In terms of professionalism, time and again tend to visit the At the end of the day, it’s only
guiding has changed tourist same destination. fair to explain beforehand
perceptions of hospitality at what is on offer to both our
faint-hearted and adrenalin
74 | w e t ell the true afrik an s t or y
74
| we tell the true afrikan story
