Page 29 - Msingi Afrika Magazine Issue 27 Final
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Community
respond to their nonliving surroundings, they inadvertently promote excessive
malls by design model the dynamic interplay consumerism, which can overwhelm
between producers, retailers, competing young minds. To achieve success, a mall’s
malls, and street-side shops. The retail positioning strategy fosters an environment
environment within a mall is akin to an promoting the growth and development of
ecosystem, where predators and prey coexist. all system components to sustain the life of
So, what is it about shopping malls targeting a shopping mall. Are children becoming an
children? Who is the prey and who is the easy target for the future of these shopping
predator? With this in mind, they may not malls and how is consumerism obtaining a
provide the most conducive environments hold on the young minds?
for children’s development. This is because
Consumerism is a socio-economic concept social and relational satisfaction? How is
that proposes that individuals who engage in consumerism influencing human behavior?
substantial and frequent purchases of goods Economists have proposed several models
and services are likely to achieve greater to explain consumer behavior, including
satisfaction and well-being in life. Is this the Neoclassical, Lancaster, and Becker’s
true? The hypothesis is based on the premise models. These models assume that
that rampant consumer spending can spur consumers are rational and knowledgeable
economic growth by increasing demand for about their preferences and the available
goods and services, leading to an expansion options in the market. If this is the case, can
of production and employment but is there we confidently conclude that children can be
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