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Tourism
Book Review
Below is an excerpt from the Foreword of the Read on and make your contribution
book, written by Sagati Gichoro, a Marketing and towards a better SME sector.”
Communication Consultant.
About the book
“Through lived experiences and research, this People Management of SMEs
book delves into the unique HR challenges in Kenya – A HR Lens, delves
faced by SMEs and offers practical solutions and into how SMEs face challenges
insights that are rooted in the Kenyan context. It in managing their workforce;
is written in a simple, drive-by style that makes emphasizing the critical role that
it actionable. A key strength of this book is its effective people management plays in
focus on the human element within SMEs. It fostering organizational growth and
attempts to correct the imbalance that dream sustainability. This book outlines how
carriers or founders often fall into, ignoring the audience (SMEs in Kenya) can
people as the primary drivers of success in favor embrace the best practices to manage
of technology and other inputs. Effective HR the workforce that delivers on its
practices are not just about compliance; they are mission to ensure flawless and sound
about nurturing talent, fostering a positive work management to reap the fruits of their
culture, and aligning the workforce with the labor enshrined in the vision and
strategic goals of the business. passions that each pursues.
About the Author
This book addresses actual SME-related
challenges head-on, offering practical advice Bernice Nasimiyu is an experienced
on issues such as recruitment, training, HR expert and Erickson-Accredited
leadership, communication, employee retention Coach, with years of multi-sectoral
and performance management. This book is a engagements in performance coaching,
roadmap for SME owners, managers, and HR capacity development, mentorship and
professionals who are seeking to build resilient talent acquisition. She holds an MBA
and high-performing teams within that space. It (HRM) and a B.A (Social Work). She
is a must-read for anyone who is passionate about is a member of IHRM (Kenya) and
the growth and sustainability of SMEs in Kenya, IHRMAU ( Uganda).
and you are, that is why you picked it up.
The author has done a great job carrying out the To purchase a copy of the book please
research, and using actual cases to respond to the reach out to Bernice directly on:
issues that are most pressing to SMEs in Kenya. +254796514277
I know this because while working with various
SMEs to develop marketing and communication
strategies, I often have a front row seat to scenes Scan to see Bernice’s
LinkedIn profile.
where some of the challenges addressed in this
book rear their ugly head.
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