Page 22 - Msingi Afrika Magazine Issue 27 Final
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Community



               Effects of Global culture        elders are even perceived       and regional economies,

               on big Screen.                   as non-entities by those        which they may genuinely
               Africa has a rich cultural       from the diaspora and they      leverage and work
               heritage and upholds             are fine with it as long        towards, given that the
               moral principles; in fact,       they are drinking whiskey       continent is home to

               decency is what defines          over the daily home-            great but underutilized
               it. However, due to the          brewed beer they are used       African minds. Note that
               intermingling and blending       to. Having an audience          the seemingly wealthy
               of foreign customs and           exposed to such content         foreign economies

               cultures, the majority           from childhood should           are a result of African
               of Africans disown               be concerning since one         resources, particularly
               their cultural values            will constantly fantasize       minerals that account for
               because their existence          about leaving Africa            a sizable portion of the

               has been maligned and            and traveling elsewhere.        world’s mineral reserves,
               given bad publicity for          African cinema should           such as at least 56%
               a considerable amount            convey true stories that        cobalt, 54% manganese,
               of time. As a result, the        depict and promote the          36% chromium, and over

               continent had succumbed          safeguarding of African         92% platinum. With such
               to an inferiority complex        heritage and encourage          riches, and if all thoughts
               and hero worship of              people to make it in Africa     are combined, “We”
               Western ideologies and           rather than skip borders.       Africans ought to be able

               their approach to life.                                          to live through a situation
               That alone compromises           Global economy and              in which Westerners
               African development.             migration                       labor in Africa and export
                                                It is depressing and            completed goods to their

               Having a look at the             shocking to see that            countries instead of raw
               African film industry,           Africans rejoice over           materials. In such cases,
               one will concur with me          receiving a visa to Europe      without a doubt, Africa’s
               that the storylines and          for a caregiving job            currency will be the

               lifestyles portrayed on the      when they could have            strongest in the world, not
               big screen are pro-Western       performed the same task         the other way around.
               and misleading. The              at home, helping their
               narratives are mostly made       own elderly who have            With these circumstances,

               up of those who struggled        long been neglected by          it follows that the
               to make ends meet in a           their relatives in their        migration problem, which
               certain African hamlet           80s and 90s. This, in my        is demeaning in my
               and later on make it huge        opinion, is brought about       opinion, will be resolved

               in Europe. When one is           by a lack of appreciation       if Africans become
               back home, the village           and confidence in local         sufficiently self-assured



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