Page 20 - Msingi Afrika Magazine Issue 24

Economy
Community
REQUIRED
was watching a video where
Vusi Thembekwayo was
I talking about branding. He
was trying to make a difference
between the name Vusi
Thembekwayo and the brand
name VT. Obviously, the letters
VT are the first two letters of
the name Vusi Thembekwayo.
He said there are things Vusi
Thembekwayo as a person
would not want to do which
20 | we tell the true afrikan story
DO WHAT IS
VT the brand requires to be
done for the brand to keep
meeting the standards required
for a global market. I am
paraphrasing but I am sure you
understand my point.
It’s not like I had not thought
about the fact that you have to
do what is required sometimes
and not just what you love, but
bringing it from the perspective
of the difference between a
Vusi Thembekwayo who is a
person and then VT which is
the brand of the same person,
was quite amazing. Meaning
that the success of VT as a
brand is very much dependent
on what Vusi Thembekwayo as
a person does and vice versa.
But what does this mean to
someone who is not a Vusi? It
means the exact same thing.
Doing what you love may not