Page 30 - Msingi Afrika Magazine Issue 10
P. 30

ECONOMY




                                                                                We need to build or incorporate
                                                                                systems that allow us to grow
                                                                                without crashing us in the process
                                                                                and the only thing that can happen
                                                                                is we need to take online solutions
                                                                                seriously. Our websites need to
                                                                                stop being brochures and become
                                                                                management tools to help us to
                                                                                grow and even manage our teams. If
                                                                                after two weeks or three weeks your
                                                                                orders are too many and so you add
                                                                                staff and you can’t manage them, or
          you want to do. So anyone in the   payments. You can accept cash, you   you don’t know where what is, and
          world is able to get the solution.   can accept Visa, and you can accept   documents get lost… we need to
                                             any other solution that’s usable in   look into some of these solutions.
          What happens with many solutions   your local situation. It makes it very
          in the market is they normally give   flexible.                       We are in a position to help you out.
          you a free plan to start that gives   When it comes to shipping it’s the
          you an opportunity to test the     same thing you create shipping     What you’re talking about is the
          product and see how it can work    options. If you’re using bikes, then   solution that Afrika needs right
          for you. It’s the same with OpenEA   you can create a section for Safe-  now especially as we’re preparing
          online shop solution. You can come   Boda, for example. You can create   for the launching of  the African
          on board on the free plan, load your   free shipping, or add all the other   Continental Free Trade Area in
          products, test it, connect it to Face-  international options and their rates   January 2021 which is literally
          book and then as you grow you go   even if there are rates based on   a few weeks from now. So what
          to the premium version. On the free   weights. The system can even use   I am hearing you saying is that
          plan the whole thing is functional   barcodes. Almost everything on the   Open Markets East Africa or
          but the checkout is disabled. That’s   system is customizable it makes it   OpenEa as the brand is called
          a good place to start for people so   quite flexible regardless of where   is actually right bang just there
          that they can test get used to it and   someone is.                   ready to strengthen every Afrikan
          then upgrade for more features.                                       business to be able to open with-
                                             I love it. It’s so versatile it means   in this continental free trade area.
          How will I in Ethiopia get paid    that in an instant everything in   Yes and our economies are made up
          by my customers and how do I       Afrika is connected to itself. I can   of small and medium enterprises;
          get them products?                 be Conakry and I’m selling to      we need a solution that is not too
          Depending on the country we have   somebody in Cape Town.             expensive. The solution cannot be
          different payment solutions. Cash   As long as you know how to ship   higher than the rent you pay in your
          on delivery has always been there,   and you have the shipping logis-  mall or your physical location. We
          that is standard for all, but many   tics in order, you are sorted. And   are looking at situations where we
          countries now are taking advantage   since we’re all looking at growing   have solutions that are affordable
          of mobile payment solutions, so    our businesses and going global at   enough to allow you to become
          you can use MPesa, MTN, Airtel,    the end of the day then it makes a   actually profitable with whatever
          whatever works in your country.    lot of sense taking the businesses   else you’re doing. Working online
          Locally we have decided to work    online. We need to try and embrace   is not an option for us. Someone
          with a company called GoPay. Go-   some of these solutions. For exam-  was saying that if your grandmother
          Pay is doing online processing with   ple we normally pray for blessings,   is on Whatsapp just know that we
          QR codes. It’s actually so efficient.   you wake up and say God to bless   have passed that place of not being
          You get records, invoices all that   my business. If today you’re han-  online.
          and every individual has a unique   dling five clients per day and if God   When I meet a new client, when I
          QR code so that means if I don’t   answers your prayer tomorrow and   meet a new prospect, the first thing
          want to receive cash, for example, I   brings 50 you know you can crash if   I do is ask for their name and what
          tell people to use GoPay to process   you don’t have systems in place?  they do. When they give me their
                                                                                business card the first thing I do is



          30      |   Heal . Restore . Rebirth .  Afrika
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