Page 31 - Msingi Afrika Magazine Issue 10
P. 31

ECONOMY




          visit their website because I know
          on the website I’ll get information.   We need to build or incor-
          The conversation ends there for    porate systems that allow
          me, but then many of us don’t even   us to grow without crash-
          have websites as of now we can’t   ing us in the process and
          even compete with the global mar-  the only  thing that can
          ket because we are not even in the   happen is we need to take
          league. At least let’s start by coming   online solutions serious-
          on board, embracing some of these   ly. Our websites  need to
          solutions to help us to actually be   stop  being     brochures
          able to expand beyond our town     and become management
          or beyond our city. If I can supply
          someone who is in the remote parts   tools to help us grow and
          of my country I am guaranteed to   even manage  our teams.
          supply remote parts of Afrika and
          beyond. Because it gives me some   have a solution which even helps me   we see fresh things, do sales, show-
          experience and I grow from there.
                                             to grow and gives me the freedom   case the hot products for the week
                                             to live life without crashing down   and do your own Black Friday if you
          What is the inspiration behind     because the business went global,   want to. It sets you free. The higher
          creating this solution? What was   I’ll be very happy. That’s what drives   packages, for instance if it’s a super-
          the thing in the heart that pushed   me. You want to grow your business   market taking the solution, allows
          you in this direction?             or your vision without it taking over   for staff member accounts. So the
          For me I think my pain point is I   your life.                        boss has the main account but staff
          happen to generate a lot of ideas,                                    members can integrate onto the
          randomly. But then with that when   Without stress.                   system without accessing all the sec-
          you start generating ideas you actu-                                  tions. I think one thing we need to
          ally understand the pain of having   Yes. I tell people a company can be   do is to actually encourage business
                                             run from under a mango tree from a
          no resources to implement those    phone. And I think it’s possible with   owners to get involved in their own
          ideas, and for most businesses, lack                                  businesses. Most people don’t even
          of resources is a very big issue. So,   time. It should be possible.   know what’s happening in the back-
          first of all you don’t have teams to                                  ground. But with a solution like this
          work with, secondly, you don’t have   What will it cost me to have a   you don’t have a choice. You have to
                                             space on OpenEA?
          money for the startup itself. We   For the online shop solution it’s   know where the money went, what
          need to leverage as much as possible                                  came in, what’s left in stock. It keeps
          of what is available and being an IT   about US$30 for the first premium   you totally involved.
          person, I think it’s only IT that gives   bundle and that allows you 100   The possibilities, the scalability, the
          you that flexibility of efficiency and   products. You can connect to Face-  flexibility and the ability to reduce
                                             book, Instagram, which means that
          all the other things without adding   you can even sell on Facebook, Ins-  operating costs for a business.
          too much money to it. I’d like to see
          businesses grow, not just start today   tagram, Google and you have more   Well done you guys. You’ve really
          and die tomorrow because they      options at the end of the day. So as   done an amazing job. How is the
          didn’t have resources. I’ve seen too   a business owner if I don’t know IT,   Ugandan market responding so
                                             everything is already integrated in
          many of those things and if I can
                                             the system.                        far to Open Markets?
                                             Each product can have 10-15 imag-  The solution is still new. The idea
                                             es. Many of us have shops with less   actually came seven years ago but
                                             than 100 products but at a monthly   you know you can have a fresh idea
                                             fee of about US$30 you’re sorted.   and you don’t know how to do
                                             The solution comes with an app     it. Over time, we’ve tested, we’ve
                                             which you can use from your phone   changed things here and there and
                                             to monitor your clients, orders,   we’ve put some things on hold. I
                                             deliveries, rearrange your shop from   think some of the products shall
                                             your phone if you want to so that   be rolled out next year, because



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