Page 48 - Msingi Afrika Magazine Issue 2

ISSUE TWO | SEPT/OCT
institutions like education, church, origin. The Father gave us a Please share your perspective
traditional, government, family etc fresh template that wasn’t copied on doing business God’s way.
so they all positively influence a anywhere. We also have our My understanding is that as
positive culture in young people “RECAP Africa” content block, God’s children we are building a
across Africa. So we raise focusing on human capacity commonwealth of the Kingdom.
people with values, culture and development in Africa with special So we are building systems
orientation that build societies and focus on entrepreneurship, across the spheres of life and
not dysfunction. management and personal interconnecting to build capacity
development. X2DTV is the only within our communities. This entire
Television is certainly one of of its kind anywhere in the world. process involves creating values
the most influential media out and exchange of resources.
there. How has X2DTV been of Afrika is seriously in need of So business is a means to an
influence in Afrika and Nigeria healing, restoration, how do end, which is to advance God’s
in the face of the growing you feel that X2DTV is helping Kingdom on earth and influence
internet? with that, or can help with it? the world for God. The more we
Traditional media still has strong All these issues stem from the build capacity in people via skill
influence over Africa; I personally “identity crisis” Africa suffers acquisition, mentoring, training etc
believe X2DTV has just started. currently. X2DTV as a channel and we create connections that
We want to broadcast to the entire aims to help redefine God’s love for ensure they deliver value in the
African continent via the leading Africa, so as we tell our stories and areas they feel God will have them
pay TV networks and free to air. share our unique talents, culture function, we continue a cycle of
We are only on a few now and our and creativity we believe Africa market place apostles who create
eyes are set on the entire continent. will find healing and restoration Kingdom culture in the process of
We obviously realize the power of as we begin to love ourselves the exchanging values and making
the internet so we are streaming way the Father loves us in His our world a better place. So in
the channel live via our website word. That’s why our channel is X2DTV our vision is to influence
to a global audience and also predominantly African in content, the world for God with media
engaging Twitter and IG as well to so we encourage unity and and entertainment and there is a
keep reaching a larger audience oneness fostering collaborations money flow in that narrative but it’s
with urban gospel entertainment. across the entertainment space in not the reason for our entire vision
Gradually, people can recognize Africa. and operations.
us now as Africa’s leading gospel
entertainment and lifestyle TV That’s brilliant. Please could How long have you been
channel, but we still have a long you tell us about your title: married and how many children
way to go so we are not resting at Chief Responsibility Officer? do you have?
all on whatever people think we That’s new and unique. I have been married for 14 years
might have achieved. I believe the orientation God now and I have a son who is 12
has helped me build over the years old and my daughter is 10
Are there any specific strategies years helps me in my handling of years old.
that God has given you from Kingdom assignments. I basically
His Executive Playbook that believe God alone gets the glory What lessons from spending
you can share with us that have and it’s an honor and a privilege time with God are you able to
been instrumental in X2DTV? to be entrusted with a Kingdom incorporate into family life,
God was clear about the fact that assignment. I believe God inspired and can you see a correlation
X2DTV had to be urban in nature the designation so I remain between raising them and the
in order to connect with the youth focused on the assignment no overall picture of your life i.e.
population in Africa, so excellence matter how “successful” X2DTV your stewardship over X2DTV,
had to become our culture and becomes. For me, CRO means I the legacy you will leave
the essence of our content. We take responsibility for everything behind for the next generation
employ creative ways to share in X2DTV, but God gets the glory. (including your children)? Does
the message of Christ without the It reminds me who the “Boss” is having them push you to work
traditional “preachy” outlook of because entertainment can be harder to create an alternative
many Christian TV channels. We distracting and I start feeling like environment for them as well?
use talk shows, conversations and a “celebrity”. Which I pray I never I have always told my family, we
lifestyle content to creatively share become. are a community of Kingdom
the Word and our content is local ambassadors who are deployed
driven, even in the Diaspora, it’s To remain in the place of into various spheres for His glory,
about gospel artistes of African humility; it’s important for sure. so I try to bring up my children
48 HEALING - RESTORING - REBIRTHING - AFRICA