Page 78 - Msingi Afrika Magazine Issue 21

Economy

THE POWER OF ENTREPRENEURIAL

MARKETING Ambassador of Peace, GBV activist,

Abigirl Phiri is a Ph.D
student in commerce,
free-lance writer, poet, International

social entrepreneur, talent manager and an
international marketer. More of her work
can be found on her Facebook Page:
Words are forever.

n entrepreneur is just resource, finance and marketing. At fundamental tool that you all need
like any other business some point you can no longer be a to master and be one with as far as
minded individual. one man band for there will come conducting it is involved. Basically,
AHowever, the only thing the time to expand your venture. marketing upholds the doctrine that
that differentiates or sets them apart Thus, you have to rope in likemind- the customer is the king. For that
is the ability to timeously capitalize ed individuals whom you will share reason, as a company or an entre-
on an opportunity whilst making use the venture’s goal and vision so that preneur you need to satisfy your
of creativity and innovation. Never- all of you will uphold the entre- customers at the right time, place
theless given this scenario, entrepre- preneurial culture and be shrouded and with the exact product for their
neurs must have a good appreciation with a unanimous team spirit. As a needs. All in all, this leads us back to
of other doctrines such as human result, marketing is one of the most the four traditional P’s. Personally, I

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