Page 86 - Msingi Afrika Magazine Issue 16
P. 86
Art & Culture
Economy
How to Succeed as an
Entrepreneur in Africa:
A Practical Guide and Cases Book Review
Published in 2021 by John Kuada and Madei Mangori
f African economic envi- several countries, such as Botswana,
ronment is difficult, African Ghana, South Africa, and Zimba-
business environment is even bwe, have enacted entrepreneurial
Imore challenging. In spite of triumphs, and the success stories are Felix M. Edoho
all this, however, there are glimpses largely untold.
of hope that entrepreneurial capi- Professor of Business and Management /
talism is gradually but surely gaining Narrating the eventual successful Director Institute of Entrepreneurship &
momentum in Africa. In this funda- entrepreneurial journeys of humble
mental regard, entrepreneurial suc- beginners who have built business Business Development, School of Business,
cess story in African environment empires, the book by John Kuada Lincoln University, Jefferson City, MO,
is not at all an oxymoron. Across and Madei Mangori is a fascinat- USA
African continent, individuals in ing reading. The book is unique in
86 | we tell the true afrikan story
