Page 47 - Msingi Afrika Magazine Issue 23

Food health

I miss the good old Colcom Mozambique attracts millions of visitors to its shores

sausages; they were the best in through its renowned seafood.
the world and could make you
wake up and catch a US$500

flight back home just to have So why haven’t we jealously guarded Zimbabwe’s unique-
them, until Zed destroyed them. tasting grass-fed beef, non-hybrid pork, and chicken that
By destroying the unique flavor reminds all of us of the special feasts we had with family
of a nation’s cuisine, Innscor back in the good old days?
is destroying Zimbabwe and

one of the key unique value Innscor is destroying the very essence of the culture and
offerings that makes tourists experience that makes up brand Zimbabwe in our hearts,
and even diasporians return to and we need to redeem our national brand from this

spend money in our eateries and cultural genocide by a company that clearly doesn’t care
resorts. about the Zimbabwean experience and brand, in a country
where hospitality is central to our economy and identity.
Such cultural attributes like
flavor, smell, sounds, memories Zed, wakwachura chikafu chedu.

and the feelings they evoke,
are what touch people’s
emotions, giving them amazing

experiences that make them
keep coming back to spend their
money in a place.

It’s these unique attributes that

make local and foreign investors The beef used to have yellow
desire to invest millions and live fat, thanks to carotene from
in a country for the rest of their grass feeding, but it has now

lives. We must never lose these
very critical sensory stimulating been replaced by nasty-
differentiators like the flavor of tasting white fat from GMO
our food. yellow grain imported from

South Africa and Brazil.
Imagine what Italy would be
without Italian food? What
would France be without the

unique-tasting wine? Even

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