Page 84 - Msingi Afrika Magazine Issue 15

Art & Culture
Economy

Seven Guidelines

FOR GROWING YOUR BUSINESS IN AFRICA

By John Kuada and Madei Mangori

ost economists agree their learning experiences in the ented - i.e. do not be satisfied with
that if current and process. We have presented results barely making a living
prospective entrepre- of our conversations with them in a 3. They must make efficient
Mneurs in Africa gain book entitled How to succeed as an and effective use of your resources
insight into how the exceptionally Entrepreneur in Africa - A Practical 4. They must find trustworthy
performing African business owners Guide and Cases (London: Adonis business partners
manage their businesses, they will & Abbey Publishing Ltd, 2021). The 5. They must engage in fast
greatly enhance their own chances following seven guidelines summa- and lifetime learning and motivate
of being successful. rize the collective wisdom that the their workers to do the same
entrepreneurs have shared with us: 6. They must improve the
With this understanding, we inter- 1. African entrepreneurs must management of their finances
viewed a selected number of highly have a higher vision and goal for 7. They must mindful of
successful entrepreneurs in Botswa- their businesses. That is they must possible predatory influences of the
na, Ghana and Zimbabwe, encour- make profits for a purpose – e.g. extended family members
aging each of them to tell “their help to lift others in their communi- We provide a plain language expla-
stories’’ of how they have built ties out of poverty. nation of the seven guidelines in
their businesses, and to describe 2. They must be growth-ori- this article.

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