Page 78 - Msingi Afrika Magazine Issue 17
P. 78
Art & Culture
CELEBRITY ENDORSEMENT:
when things go wrong
s companies, we should on the market is as old as time. We
be aware of the celeb- all have to agree there is nothing
rities that we use to that beats the splendor given to your
Aendorse our various product when it is endorsed by a
products and services. This is be- well-known celebrity who holds the
cause this method is good in trying hearts of many people in the palm
to attract many people for brand of his or her hands. There is this
awareness and recall purposes. fascinating aura that surrounds the Abigirl Phiri
However, it sure has some negative celebrities that in the eyes of their
aspects attached to it when done huge fan base, such that they see no is a Ph.D student in commerce, free-lance
wrong. It is a fact that this market- wrong in them. It is as if they are writer, poet, International Ambassador of
ing strategy to get people’s attention enveloped in a bright halo over their Peace, GBV activist, social entrepreneur,
talent manager and an international mar-
78 | we tell the true afrikan story keter. More of her work can be found on
her Facebook Page: Words are forever.
