Page 28 - Msingi Afrika Magazine Issue 17

Leadership
Leadership

Why “Do your LITTLE” No be small thing

and how little things can help change the world

Chioma Phillips

his October, 2021, Msingi down in a sense of hopelessness, being futile, hopeless and useless
Afrika Tv (www.msingiaf- frustration and even despair. When can seem to be a painful and heart
rika.tv) launched the “Do one focuses on the seemingly un- wrenching reality. The kind that
TYour Little” campaign, ending cycles of coups, loans taken begs the question, “Why bother?”
a series of inspiring short videos by governments, policies that fail or decisions like: “Why should I stay
with messages that are designed to to address the need on the ground here? I’ll take my talents elsewhere.”
encourage Afrikans to do, even if it which are written by people who The truth is, it is not easy to live
is just one thing, to change the envi- should know better, corruption and under the circumstances that many
ronment within themselves and/or thievery of the public coffers – with Afrikans live under, as a handful of
around them. the real perpetrators getting away people parade themselves around,
with it, while petty offenders are behaving like they are better than
Oftentimes, circumstances in Afrika dealt hefty fines or terms of impris- everyone else, while they are the
can seem to be so overwhelming, onment. The overall narrative that ones oppressing their brothers and
weighing people and communities has been portrayed about Afrika sisters, in full cooperation with the

28 | we tell the true afrikan story