Page 84 - Msingi Afrika Magazine Issue 22
P. 84

Economy




                                                                                the near foreseeable future.


                                                                                Personally I believe if you educate
                                                                                a woman, you educate the whole
                                                                                nation therefore this rule of law
                                                                                also applies to this scenario. In the
                                                                                same vein, more girls should be
                                                                                motivated to take up STEM subjects
                                                                                so that the type of entrepreneurship
                                                                                they will eventually find themselves
                                                                                involved in will be worthwhile and
                                                                                fortifying. Truth be told, we need
                                                                                more women technopreneurs in
                                                                                this fast changing digitalized world.
                                                                                The good thing is we are on the
                                                                                right track since many women are
                                                                                taking up the challenge and even
                                                                                making noise in industries such as
          looking for the next big opportunity   from her previous job. Quite frankly,   mining. For all intents and purposes,
          before it hits the rest of the popula-  job security is a thing of the past. In   one must live their life to the fullest
          tion what a golden chance they let it   this respect, on a drop of a hat you   whilst proving what they are made
          pass through their fingers.        might find yourself unemployed.    of. Pressing the same argument,
                                             Henceforth, this might pose as a
          Push factors                       good opportunity to venture into   men or women the business world
                                                                                is big enough for everyone but this
                                             entrepreneurship because some      only applies to those who are fierce-
          Supplementing your salary          blessings come in disguise. Worth   ly proactive and risk takers.
          Now for other women, they ven-     noting is that, all these are kind of
          ture into entrepreneurship because   situations that one might face unex-  Undoubtedly the old adage claims,
          they want to supplement their      pectedly but ultimately bear satisfy-  good things come to those who
          salaries. All in all, we are living in   ing fruits if you take time to reflect   wait but the crux of the matter is
          hard times although they do not kill,   and involve yourself in solving   that “good things comes to those
          as a lady on a mission you should   people’s problems.                who work for them upholding their
          have something up your sleeve that                                    creative ideas and innovations so
          supplements your salary. Speaking   Overally, as women we must not be   that they see the light of the day.” A
          of which, it is never wise to put   victims of gender stereotyping or   good example is that of Dr Divine
          your eggs in one basket. This is   homophily that men tend to exercise   Ndhlukula who was named the
          why successful entrepreneurs like   in the business world. Additionally,   Businesswoman of the year award at
          Oprah Winfrey keep on diversifying,   we do not need to don on suits and   the Forbes Woman Africa Awards in
          staying true to the serial entrepre-  trousers to prove our point that   2019. Without no shadow of doubt,
          neurial doctrine. Consequently to   what a man can do a woman can do   women entrepreneurs can even put
          make ends meet, one will do what is   twice. Instead, just try your hand at   a stance in male dominated sectors
          commonly coined “a side hustle” so   what you are good at. Sadly enough,   and give them a run for their money
          as to blanket yourself from eco-   why most females shy away from     if only they are willing to try their
          nomic hardships that have hard hit   entrepreneurship is that we do not   hand in solving the general masses
          our country worse with the global   have enough role models to look   problems innovatively using smart
          pandemic still making us dance to   up to. However, this does not mean   technology. Yes as women entrepre-
          its tune.                          they are no successful women entre-  neurs we can unanimously defy all
                                             preneurs in the world. Interestingly,   odds if we take up entrepreneurship
          Sacked/fired at your workplace     if these women find time to mentor   as the way to go in these current
          or retrenchment                    and inspire others through business   times.
          One might find herself filling the   programs and workshops this will
          big shoes of being an entrepreneur   go a long way in giving young girls
          because she would have been sacked   the hope that they too can do it in



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