Page 80 - Msingi Afrika Magazine Issue 22

Tourism
Tourism

The Tourism Product Life Cycle:

The case of Kariba Dam

he tourism product life best teacher. babwe is benefiting from in terms
cycle is a delicate matter of electricity. Needless to say, the
that needs to be han- Exploration exploration stage was kick started by
Tdled with care since the It is a physical examination which the building of the dam wall and it
service is intangible. According to leads to discovery. To be candid, became an attraction as it is humon-
Butler, we have several stages that scientific explorers managed to gous. Thus, it now garners the much
should be understood so as to come discover a lot of interesting things, needed tours and sightseeing excur-
up with fruitful results. Focusing the likes of Armstrong who went to sions when looking at the churning
on Kariba between Zimbabwe the moon therefore this is the same of the turbines, the sound of the
and Zambia, a lot is happening on scenario in the tourism industry. water cascading like a waterfall not
this cycle in terms of the ups and Kariba dam has always been there forgetting its strategic location as
downs that are being faced. All in but due to exploration they found it borders with Zambia leading to
all, understanding this product life out that because of its abundance destination awareness.
cycle can help shape the tourism in water they could develop a hydro
industry after all experience is the power plant which up to now Zim- Involvement and development

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