Page 77 - Msingi Afrika Magazine Issue 22

Tourism Tourism

TOURISM

The Unseen Characteristics of A Global Product

By Memory Phiri, Zimbabwe.

ithout knowledge of tourism will never be the same with-
the characteristics of out them. Creating a balance among
the tourism product these characteristics, dear readers, Memory Phiri is a Travel and recreation con-
Wit might be hard to will uphold the hospitality industry sultant who has vast experience in the tourism
survive in this industry that is gov- for ages to come.
erned by services, as the product is industry. She also is a free-lance writer in addi-
intangible. The ability to distinguish Intangibility tion to being a sustainable activist. You can get
this product has made tourism a The tourism product cannot be in touch with her on
very interesting avenue. We have a touched, smelt or seen but it is phirimemory491@gmail.com.
broad spectra of characteristics but termed as memorable experienc-
today I will highlight or rather con- es in the hospitality circles. Good
centrate on only five of the charac- examples are those of restaurants, etors. Due to the rise in demand of
teristics. One will never go wrong the aviation industry and holidays tourism expectations many opera-
in the tourism industry if you get in general. That is, we can only tors have since moved a notch high
to appreciate these characteristics. measure it by the performance or
Tourism is molded by intangibility, effort of the tour operators so as a by introducing more adventurous
inseparability, perishability, availabil- product it requires strictness, cour- packages as a way of customer re-
tention. We now have tours that are
ity and seasonality, needless to say tesy and etiquette from its propri- so invigorating and challenging at

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