Page 79 - Msingi Afrika Magazine Issue 22

Tourism

Seasonal Wildebeest migration in the Serengeti.

awareness in South Africa. Not ev- them all year round. Our calen-
eryone had the privilege to visit this dar comprises of winter, summer,
attraction in the apartheid regime spring and autumn thus the moment
but now tourists even fly to the you plan for a holiday in summer
island. As tourism operators there is there is need for a bikini when it
need to improve infrastructure so as comes to ladies and some swimming
to make the destination available for trunks for the gentlemen. Stating
the tourists. Accordingly, this has led the obvious, this only serves to
to the birth of the Joshua Nkomo reflect that if a tourist is conscious
Airport in Bulawayo and the growth about their seasons so the same
of a lot of car hires like Costcutter should apply to the tourism service
and Chipshow tours in Zimbabwe. providers. Indeed, seasonality as a
In a manner of speaking, allow me service is all about setting goals and
to say that if you fail to make your planning ahead. Highlighting the
destination available then you will important seasons that is the na-
not profit from the tourism industry. tional and international holidays like
Research has it that to date Victoria the coming Festive season which
Falls is experiencing a rise in tourists involves the whole family as every-
since the construction of its air- one will be itching for a vacation.
port compared to the time when it Packages should be designed for all
used the reputable Robert Mugabe age groups, once that season is over
airport, bringing about destination then plan for something else. For
competitiveness. Furthermore, ho- that reason, go with the flow but the
tels should be near urban areas like crux of the matter is to capitalize
the CUT hotel which is strategically on that period of time as well as
built along the Kariba - Chirundu diversifying. Winter is a very trying
highway enhancing the tour package season for the tourism industry as a
for Chinhoyi Caves as tourists will lot of summer or outdoor activities
have accessibility to accommoda- will be out of the question. Lately,
tion among other amenities nearby. South Africa has been experiencing
It can be deduced that availability snow in winter due to the climate
in our case is depicting the nexus change but that can be beneficial
between transport and accommo- to their tourism product. All is fair
dation. in love and war, so tourism opera-
tors should adapt by creating skiing
Seasonality centers with ice skating and hockey
Seasons come and go, so going for that will add a lot of punch to the
a holiday requires knowledge about itinerary.

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