Page 53 - Msingi Afrika Magazine Issue 4
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BUSINESS                                                                                              BUSINESS

          a competitive mindset and envi-    al’s self worth, how you handle    sures to mitigate any fall out
          ronment for anyone who ven-        it – based on a set of ambigu-     (except as a deterrent) because
          tures in; both those who intend    ous and amorphous rules set by     impartiality dictates a complete-
          to stick to the rules and those    the person and on how much         ly unbiased approach to inter-
          who don’t. Each business, or       power they wield in their current   actions regardless of personal
          company assembles for itself       title. Ego.                        history or preference. A viola-
          the most ‘elite team’ that it can   And because businesses are        tion of a policy would attract
          get, to help it face off against   run by people, they find them-     the required penalty. The end.
          its competitors in the market. At   selves imbued with layers of      Meeting of all terms and condi-
          the end of competitive phases      ego, from founder and Chair-       tions would attract the required
          (quarterly, half-yearly and annu-  man of the Board ego, to CEO       compensation. The end.
          ally) companies measure their      and management ego, to team
          results and regroup. At the end    ego. Business is not so much       Man Built the Impossible
          of the annual phase, measure-      about buying and selling 'ap-      In creation of companies em-
          ments are made to declare          ples'. It’s about who does it best   bracing the capitalist system
          one of the businesses ‘better’     and who they managed to beat       which is geared at personal
          than all the rest. This business   to it irrespective of how. Com-    profit, man built the impossible.
          would, for instance, have been     panies house a collective ‘ego’    And I do not say this as some
          able to make the most money        which they call ‘reputation’ and   kind of praise. No. The system
          overall, secure the most cus-      seek to protect it in every way.   is impossible to sustain, im-
          tomers, do it all as cheaply as    Interactions with companies are    possible to work in, impossible
          possible. They may even earn       therefore not neutral engage-      to create financial success for
          that title because they saved      ments either system to system      more than a handful of people,
          money by sending workers           or individual to system, they      impossible to regulate… impos-
          home and therefore they kept       are carefully navigated waters,    sible. Why? Because man is
          their costs down. But, they’re     with radar equipment actively      desperately wicked and he will
          the best.                          scanning 360 degrees for any       scheme and connive and sneak
                                             minefields to be avoided so that   around to ensure that he gets
          It’s Not Business, It’s            one can get what one came for,     away with as much as he can.
          Just Personal                      and leave the interaction un-      He will (and actually does) cre-
          These ‘impartial’ businesses       scathed. Failure to do so results   ate new rules to favor himself
                                             in cancellation of contracts,
          are run by people who are                                             and his system. Government
                                             denial of service, withdrawal of   rebates, subsidies, tax holidays,
          governed, theoretically, by
                                             favors such as discounts or pri-   lobbies to change laws to favor
          the environment and policies
                                             ority delivery and even shaming
          of their companies and of the                                         themselves… bribes to get out
          markets in which they operate.     in the business community.         of trouble or into deals. Not
                                             You see, if the business land-
          Yet, somehow, in the midst of                                         only that but they turn against
                                             scape were as ‘impartial’ as it    each other using dirty tricks
          all this, it seems impossible
                                             claimed to be, it wouldn’t matter   like buying up entire stocks of
          to keep the one thing out that
                                             whether you called somebody
          constantly gets in the way. Ego.                                      product to prevent them from
          The sense of self-worth that       sir or madam or wished them        getting to market, sabotaging
                                             a good day or sent them a
          individuals mysteriously have                                         new market entrants by corrupt-
                                             Christmas hamper at the end        ing the ‘impartial’ government
          of themselves based on a set
                                             of the year. It wouldn’t matter    bodies, running campaigns to
          of personal experiences grow-
                                             what mood you were in during
          ing up and the value placed on                                        harm each others’ reputations…
          them (financial and status) by     a transaction – the transaction    creating false scarcity so as to
                                             would be a transaction without
          their employing authority. Ego                                        drive up prices and increase
                                             consequence – as long as all       profits… you name it.
          is also what they fervently fight
                                             laws and policies governing        This is the same creature that
          to protect. They enforce this
                                             them were observed. Clean,
          ‘value’ in all their interactions.                                    built a system that is aimed at
          Not the ‘impartial’ job title, or its   simple and straightforward.   personal aggrandizement and
                                             This would mean that there
          requirements, company poli-                                           self-glorification, pretending that
                                             would be no requirement for        it is neutral and impartial – yet
          cies, local or international laws.
                                             any arbitration or legal mea-      imbuing it with the qualities of
          How you perceive an individu-
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