Page 52 - Msingi Afrika Magazine Issue 4
P. 52

BUSINESS                                                                                                                                                                                                              BUSINESS




































          The Business of
          Business










          CHIOMA PHILLIPS



                     he world of business
                     is a curious one. It
                     was set up by peo-
                                             ensure that any wrong doing or
                     ple who, desiring to
                                             anyone who feels unjustly treat-
         Tprofit from trade with             ed can get recourse, thereby
          other people, established rules,
                                             bringing checks and balances        Business = Trade.
          boundaries and guidelines in
                                             to the system to in some way        Against = In opposition to, not in
          order to govern the world of
                                             guarantee fair play.                favor of.
          trade. The trade involves the
                                             This was all established under
          buying and selling of goods and    a system called Capitalism (the     Profit = Gain.
          services… and in some instanc-                                         Competition = Rivalry, struggle,
                                             dominant global economic sys-
          es men and men’s souls. The                                            war.
                                             tem), which is supposed to be a
          rules, they say, are intended to                                       Fair = Just, reasonable.
                                             free market system that allows
          create impartiality and objec-
                                             anyone with innovation and          Capitalism = Money-ism.
          tivity to create enabling envi-    drive to succeed in ‘fair’ com-     Company = Military unit
          ronments for competition and
                                             petition against other players in   Strategy = Tactics and devices
          diversity of companies to thrive
                                             the system.                         employed to achieve the end
          and – by so doing – cause
          economies to thrive as well.                                           game.
          They also set up (perennially      Business is War
          evolving) arbitration systems      Let’s pause briefly to consider     Capitalism strongly entrenches
          and laws that are meant to         the contradictions in terms:





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