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ECONOMY




          The World Economic Forum has       entrepreneurialism and the trust   body, that is celebrating 5 decades
          developed a reputation as a trusted   of all stakeholders – that can bring   of partnership in shaping history,
          platform for informed collabo-     together people who have the power   now wants to shape the future using
          ration and cooperation between     to make change, to achieve mutu-   The Global Reset and the Covid
          all stakeholders – reinforced by a   al understanding and empathy, to   ‘pandemic’ as a trigger point and
          track record of success over five   come to common agreement and,     rallying mechanism.
          decades. The Forum now offers its   where appropriate, push action
          experience in building purpose-driv-  forward.”                       So here we are. 2020 is behind us.
          en communities in service of the                                      2021 is before us and the World
          extraordinary challenge and oppor-  They have been incredibly convinc-  Economic Forum is pushing the fol-
          tunity the world faces for a “Great   ing and successful at setting forth   lowing agenda through its partners
          Reset”. The Forum provides an      and building upon their agenda.    to the world. Speaking at the launch
          unparalleled platform for creating,   The World Economic Forum        of the book COVID-19: The Great
          shaping and delivering collaborative   partners with: “1,000 leading global   Reset, in July 2020, co-authored
          solutions for the future through its:   companies... special communities   with Thierry Malleret, Karl Schwab
          Status as the International Organiza-  of emerging global enterprises,   said, “We are at a turning point of
          tion for Public-Private Cooperation;   technology pioneers and start-ups.   humankind. I think we should not
          Hub for cutting-edge ideas, exper-  Governments and International     underestimate the historical signifi-
          tise and knowledge resources tools;   Organizations through joint projects   cance of the situation we are in. We
          Leadership in enabling stakeholder   and cooperation agreements. The   know the world will look differently
          capitalism and delivering solutions   leaders of globally active NGOs,   (sic) when we move out from the
          to global challenges; Authority in   trade unions, cultural leaders and   acute phase of the virus into a new
          shaping and leveraging the Fourth   other civil society... reinforced by   situation… people assume that we
          Industrial Revolution. ”           our community of social entre-     are just going back to the good old
                                             preneurs, working on models of     world that we had and everything
          The World Economic Forum was       social innovation. Over 1,000 of   will be normal again; to how we are
          founded in 1971 and, in the last 50   the world’s most recognized lead-  used to normal in the old fashion.
          years, has grown strategically, very   ers in their thirties are engaged as   This is fiction. It will not happen...”
          deliberately morphing from being   Young Global Leaders, and close to   He goes on to outline 5 ways in
          purely European to being truly glob-  10,000 outstanding young people in   which the world can create “a more
          al in nature, focus and membership.   their twenties contribute as Global   resilient, a more inclusive and a
          In fact, in their book commemorat-  Shapers, active in more than 400   more sustainable world”:
          ing their 50-year journey, they speak   cities around the world. The world’s   “The first one is we have to rede-
          of the WEF as “a partner in shaping   leading experts... Top-ranking global   fine our social contract to integrate
          history”. This would explain why   research universities... Journalists   more inclusion… Covid will create
          The Great Reset is being launched   and editors from the world’s leading   again a gap between the so-called
          under their aegis and with all the   news organizations ...” This means   industrialized and emerging coun-
          strength, might and support of their   that it is highly likely that you work   tries. The emerging countries at least
          huge global network.               for, interact with, buy from, supply   some of them suffering much more
                                             to, or are in some way, shape or   compared to some of the countries
          WEF defines itself as: “… the In-  form, influenced by more than one   which have a well established social
          ternational Organization for Pub-  of the World Economic Forum        safety net.
          lic-Private Cooperation.” Saying that   partners.
          “The Forum engages the foremost                                       Second, it’s a decarbonization of the
          political, business, cultural and other   In short, almost the entire world has   economy to protect us against, say
          leaders of society to shape global,   converged at a singular point known   an environmental virus ...
          regional and industry agendas. It is   as the World Economic Forum that   Number three and that’s a major
          independent, impartial and not tied   serves as the epicenter for global   part also of the book, (… I pub-
          to any special interests.” Elsewhere   agenda-setting, policy influencing   lished four years ago the book The
          on their website, they say: “Each   and crafting, project or program-  Fourth Industrial Revolution), all
          of these factors and many others   matic funding and implementation.   those technologies are very much
          require a new kind of institution   This is a powerful meeting point   advanced now by Covid. Every-
          – one with the adaptability, the   indeed and highly influential. This   thing will be digitalized which can



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